At the 7th International Scientific and Professional Conference: Innovations and Agribusiness – “Mediterranean Agriculture and Agrotourism”, held on 14 November 2025 in a hybrid format (on-site in Poreč, Croatia, and online), Ph.D. Ivica Faletar presented the social marketing plan developed within our project.
The presentation highlighted the project’s main objectives, the importance of students as a key target group, and the methodology applied in the creation of the social marketing plan.
7th INTERNATIONAL SCIENTIFIC-PROFESSIONAL CONFERENCE